Steven Peacock

Prior to founding his independent consulting firm - Peacock Digital, in which he consults for the acceleration of businesses of all types, Steven spent 12 years in the IT and Innovation industry in Australia with 4 years dedicated to creating and developing the Interactive Publishing division for the John B. Fairfax Group of companies called IPMG. In this role he also led the development of the Digital Business strategy for some of Australia’s most successful brands including Harvey Norman’s Domayne Furniture, WinePros (Len Evans and James Halliday), BBC Hardwarehouse, PropertyPath, AGSEI, Government Radio Network, and GWS (Greater Western Sydney) Economic Development Board.

Steven has authored or contributed to many articles with citations in numerous industry related publications. The Sydney Morning Herald, BizNet Magazine, InfoWeek, and The Industry Standard all reported regularly on his projects. He has also co-produced a seminar series on key Internet topics through the Australian Graduate School of Engineering Innovation (AGSEI) pointed at decision-makers in corporate Australia.

As strategist or founder of a number of successful Internet based businesses Steven is an investor / owner of several. Regularly listed in the Top 10 Sites, his Virtual Community based approach regards 'Content as King' supported by best of breed technology that includes Streaming Video, eCommerce, WebCasting, and Audio over IP, SMS, and eCRM back office and content publishing engines all making a WebSite a usable experience designed to increase WebSite interactions hence revenue for clients.

Steven has also operated in the information laden and information critical;  Automotive Dealer industry. He provides technology audits for Automotive Dealer (cars, motorcycles, trucks, and boats) and Telephony Services that include the latest in 'Screen Pop' enabling PABX's and associated software.

TwoWheelTouring is is passion and an evolving business. Touring some 300,000 klm’s by motorcycle over the last 12 years in Australia, Steve proudly suggests he has seen more of Australia than most Australians! He has had unique first hand experiences in the innovative ways well honed tourism efforts have attacked their marketplaces.

Earlier career experiences were in executive engineering project, operations, and construction management for some of the Real Property giants in New York City. Steve has held executive or engineering management posts with such prestigious Property Developers as Bankers Trust Corp, The Chrysler Building Complex Corp, (Jack Kent Cooke Realty), Park Avenue Plaza (Fischer Brothers Realty), The Waldorf Astoria (Hilton Hotels), and 9 West 43rd Street (Trump/Tishman/Spyer/Silverstein).

Some project credits include but are not limited to:

Peacock Digital FoodPath Blog FoodPath WebSite Dartanyon Prestige Home Builders Julian Lee - One of Australia's Jazz Greats! MyJellyBeansMusic GeorgeLawence TheBookSitters Trader Legends Active APC Sensational Marketing TwoWheelTouring Print My Music JozzBeat Flexiforce Southern Highlands Business Direct Media   Peter Ellsmore Engineering Highview Stable    Coastal Watch Wine Pros Domayne Government Radio Network

 

His strengths lay in his ability to create or identify hidden potential within a businesses, be they digital or otherwise, and determine how they might be interpreted or re-engineered to leverage upon and increase user-ship, market penetration, increase revenue, generate revenue, and acquire new customers. He is a builder of businesses and a creator of new opportunity.

Steven has served on the board and has been an investor, or owner of several companies.  He was actively involved in the early development and operation of Surfing WebSite Coastal Watch before selling out his shares.   Regularly in the top 10 sport sites, CoastalWatch is a Virtual Community based on surfing with Streaming Video, WebCasting, and Audio over IP, SMS, and a Surfing Australia content publishing engine as its utility offering. 

Steve’s diverse background also includes sales, strategy, and management in the development of new FMCG type products from concept to marketplace.  He is a Certified Personnel Consultant in Massachusetts where he assisted in the development of Applied Resources Inc. a highly successful Executive Engineering Recruiting firm in Boston and has served as a consultant/trainer to this industry in Europe.  Steve was a Certified/ Licensed Engineer in New York.  His University work was at New York University.  He regularly attends or has spoken at Internet related seminars, courses, and exhibitions in the USA and Australia and was closing keynote at the 2001 AUS/NZ eBusiness Summit.